Design Inspiration in Unexpected Places

You can find design inspiration in unexpected places if you just keep your eyes open. We often get clients in here who have an idea of what they want.  We also get our fair share of clients who have not the foggiest clue.  Our favorites, though, is when they sit down and say something like, “ok don’t judge me, but I was looking at my shampoo bottle and fell in love with the way they listed their organic ingredients…”  Design Inspiration Comes in...

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Business Cards and the First Impression

Business cards are often the first impression potential clients and customers get of your business. The message your business card sends will dictate what clients think about your company—positive or negative.  There’s an old warning about never getting a second chance at a first impression. The unfair part of these impressions is that they’re hard to overcome, for better or for worse. A great first impression leads to some flexibility with future mistakes or problems. A poor first impression leads to...

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Your Design is Only as Good as it is Readable

Any design is only as good as it is readable—and that’s a universal rule. Whether it’s a billboard, flier, or logo, it needs to be crisp and easy to read.  Complex designs can be so pretty. All the lines, script-y fonts, intersecting angles. It’s pleasing to look at. We really do get it. But designs that land on the simpler side translate better to screen printing and embroidery. They look less cluttered on a business card or flier. It directs the...

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Color Theory and Psychology

Color theory and psychology was its own module in our graphic and web design education. That’s how important it is in the realm of design. Choosing your brand’s colors has more to it than choosing your favorite colors and running with it. Did you know there’s a psychology behind each color choice? Each color will imply something about your company whether or not that’s what you’re trying to portray.  Why Color Theory and Psychology Matters Next time you’re out, notice that many...

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Trusting the Design Process

We have a story about how important it is to trust the design process when you hire a designer. Many clients become discouraged when their designer doesn’t come up with the perfect design on the first try. Remember, though, that we're not mind readers and will almost never be able to do it on the first try. Embrace that change happens and edits and re-works are common throughout the process.  Change is Hard Whether you’re a startup or are undergoing the massive...

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Copyright Infringement

We’re talking about copyright infringement in this blog post. Before we dive in, it’s worth noting that we’re obviously not lawyers, so this is obviously not legal advice.  That being said, we’re also not trying to get ourselves (or you) sued when we’re given an inspiration piece. There’s a huge difference between being inspired by someone else’s design and straight-up copying their design. When someone else’s idea appeals to a client, people ask us to do ‘something just like this’ all...

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Branding Done Right…From the Start

Let’s discuss the importance of branding done right, right from the start. Rebranding is always a possibility when necessary, but it's invaluable to avoid it whenever possible. It’s overwhelming and intimidating to new business owners to invest in the brand identity of their business. Logos, websites, signage, company colors and fonts. It’s a lot to consider. It's a lot to pay for when funds are limited. Many business owners are so eager to get started that their mindset shifts to...

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Top Design Tips for a Good Design

Browse these top design tips for a good design to ensure your design (whether it’s a website, logo, flier, whatever) is attractive, readable, and most importantly, effective. These design tips are straightforward and help whether you are trying to come up with your own concept or are evaluating one delivered to you from a designer. Design Tip #1: Keep It Simple And by this we don’t mean boring or amateur. We mean your design should be concise, using only what’s important to...

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A One-Stop Shop: Your Marketing Dietician

Polarity Design Team is your one-stop shop for your design and collateral needs. We take jobs that usually take 2, 3, or even 4 companies to accomplish and facilitate them all in one place. We’ll design your projects, proof them out, order the prints, and coordinate delivery for you. Many design firms will send you your files, then you’re on your own to get them printed (and good luck figuring out if you want uncoated 16 point paper or a...

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7 Red Flags When Finding a Reputable Designer

We have 7 red flags to look out for when you're trying to find a reputable designer. It’s scary to spend money on a professional when there’s no guarantee you’ll be happy with their work. Many of these tips can be seen before you put down a deposit. Use them to help you navigate the waters. https://polaritydesignteam.com/wp-content/uploads/Designer-Red-flags.mp4   Designer Red Flag One: Lack of Communication If a designer you’re working with struggles with communication, there’s a pretty good chance they’ll struggle right from the...

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