Is A Premade Logo Good Enough for Your Business?

Considering a premade logo is a checkpoint many new business owners pass through. We understand the appeal. Premade logo generators are fast, cheap, and easy. However, with over 30 years of combined marketing experience, we’re here to tell you that a premade logo isn’t good enough for your business.  Premade Logos Are Impersonal Logo generators often only go off of your business name. They don’t have any understanding of your niche, your actual business, your price point, or your vibe. It can...

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When Not to Delegate the Work

Delegating work is the only way successful companies are run. No one can do everything by themselves, and for their own wellbeing, they frankly shouldn’t try.  However, there are cases in which it is detrimental to delegate work.  The Problem with Delegating Work to Assistants In our own field, we struggle working with the decision-maker’s assistant. These assistant’s are always very nice. They’re smart, capable, and lovely to work with. However, they don’t get the final say in any given design. They’re trying...

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The Perfect Client-Designer Relationship

There are 4 key elements to the perfect client-designer relationship that leaves both parties happy with the project. As with any relationship, these items are a two-way street for a give-and-take built on trust and expertise. If both you and your designer are able to achieve these points (plus a bonus point!), your project will be done well, in a timely manner, and with the rosy glow of a satisfying interaction.  Client-Designer Relationship Goals When we talk about the perfect client-designer relationship, we’re...

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What to Expect From Your Complimentary Consultation

The complimentary consultation is an important part of any graphic or web design project. Obviously we can’t speak for all graphic and web design companies, or guarantee that they all offer this service, so we will be speaking largely about our own consultation.  There’s truth to the saying “knowledge is power,” and we believe in open communication with our clients. Because of this, we thought we’d let you know what to expect when you have an appointment for a complimentary consultation.  A...

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The Total Hierarchy of Website Photos

Website photos come in a hierarchy as far as how well they serve you (and, you know, bring in business). A lot of companies find it easier to purchase (or even download free) stock photos on their website. However, we’re going to plead a case for why every company should upload their own, quality photos whenever possible. Consumers Want Real Consumers are increasingly sophisticated and are often not “fooled” by stock photos. Almost every carpet cleaner out there uses the same stock...

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Signs It’s Time to Rebrand

Rebrand is one of those dreaded words for companies. For some, it’s up there with recession, or even downsize. However, sometimes a rebrand breathes new life into your company. Some argue that any respectable brand will undergo a rebrand at some point.  And, not all rebrands are created equally. Some companies completely change courses, down to changing their names. Others just need to bring their company’s image to the 21st century while still remaining the same at their core.  If you’re not...

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Logo Placement: 20 Great Places to Put Your Logo

Logo placement is a concept that many of our new clients have questions about. They’ve put in the time to get a logo that works for them. They’ve come up with (at least loose) branding for their company. But it grinds to a halt there. They know it needs to be on their business cards, website, socials. Now what? The Key to Effective Logo Placement The key to effective logo placement is to choose locations that make sense for your industry. We...

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The Website Hosting and Maintenance Lowdown

An instance we see often: your designer asks you about your hosting and maintenance plans when you commission a website. Hosting and maintenance? What does that even mean? Can’t I just build a website and let it exist? What does hosting mean? Who’s entertaining it? What kind of maintenance could a website possibly need? Hosting and Maintenance Keywords To make this not all sound like absolute gibberish to you, let’s go over some keywords. Domain: Simply put, a domain name (or just 'domain')...

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Project Content We Need Before We Can Start

When you hire a designer for just about anything, they’ll probably ask you for project content. A problem we frequently face is that the phrase “project content” is intimidating to people. They don’t know what we need or want, so they don’t know what to give us. Or they have so much in mind but don’t know where to start.  So what happens? They don’t give us anything, hoping we’ll (...we don’t know, make stuff up?) and figure it out as...

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Got Your Final Design? Think Again

There’s so much more to choosing your final design than seeing a cool shape you love and running with it. At the same time, it’s also somehow not as complicated as people make it out to be. We’re going to provide a list of questions to ask yourself before choosing your final design. These questions will streamline the process while also ensuring your boxes are checked to help prevent a need to rebrand in the future.  The advice we’re giving will...

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