What the heck even is website hosting and maintenance? Every small business knows they need a website, but then they get hit with a bunch of new terms and questions like, who are you using for your hosting service? Who is doing the maintenance on your website? And unless you’re familiar with the website industry, those words may as well be in an entirely new language to you. Some even think or say things like, I don’t need any of that, just a website, please and thank you.  Hate to break it to you, though. If you have a website, you need hosting and maintenance. Why? Let’s break down what they are and why they’re necessary.  Website Hosting Website hosting refers to the process of storing and making a website accessible on the internet. When you create a website, regardless of what it’s for or how big it is, all

Many people confuse GoDaddy domain registration with the GoDaddy Website Builder. Or, they think you have to use both in order to use one. However, you can use GoDaddy as a domain registration and use whatever website builder you want.  Others have no idea GoDaddy has its own website builder. Even if they do, the question stands: is GoDaddy’s builder any good?  GoDaddy Website Builder GoDaddy Website Builder utilizes a drag and drop interface similar to Wix or Squarespace. The intuitive design is accessible to users of all skill levels thanks to its pre-built templates and customization abilities. The customization allows you to customize design elements such as text, images, colors, fonts, and simple layouts. They say this allows all users to create a personalized website that reflects their brand identity.  Strengths Each of their websites are mobile-friendly and responsive which means the site will adapt and read well on

As with any business or marketing solution, there are pros and cons of Wix as your chosen website builder. Proponents of Wix tout the easy drag-and-drop usability while opponents argue that Wix is limited in its capabilities and not as easy as they say it is. While both sides have their points, there is no one right decision for every business owner. It’s important to weigh your needs against the pros and cons and make decisions accordingly. What is Wix Wix is a web development company that allows users to create websites through the use of their unique drag-and-drop platform. Simply find a template, drag and drop your design and functional elements, and voila – you have a website. Their own ads boast that it makes it possible for anyone to create high-quality websites without having to know code. Inside the editor, you’re able to drag and drop features to

Graphic design and branding go hand in hand with any intelligent branding strategy. Many people think of their ‘brand’ as a logo, color scheme, and maybe a couple of set fonts. However, incorporating graphic design effectively into your branding strategy significantly impacts how your company is perceived and remembered.  Why You Need a Graphic Designer to Create Your Branding There are so many considerations into creating a brand that new business owners simply don’t know to think about. Shape psychology, color psychology, font choice, and logo choice all directly impact what people think about your business, all before you ever say a word.  A professional graphic designer brings expertise to these design elements. They can ensure you’re saying the right things about your company with your branding package.  Simply liking something doesn’t necessarily mean it’s a good fit for your company, image, messaging, or overall brand.  Aspects of Graphic Design