6 Ways to Improve Employee Morale

Employee morale is a struggle everywhere right now. Inflation is high. Wages can’t keep up and still allow businesses to stay in business. Everyone feels like they’re running as fast as they can on their hamster wheel, but no one seems to be making forward movement.  Obviously, as a small business owner you want to be a place employees enjoy working. You want to reward them for their efforts and keep them engaged. You want to avoid dreaded turnover. You want...

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Why Breaks at Work Are Vital

Taking breaks at work is vital to employee well-being (win for them!) as well as employee productivity (win for you!).  As business owners, you likely find yourself in burnout mode quite often. There’s so much to do, every day, every week, every month. Taking a break is time that’s not spent productively, so it’s easy to feel guilty about taking them. Breaks are for weekends or evenings, or for when you’re dead. Breaks at work will just set you further behind,...

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Why You Need Both NFC Cards and Traditional Business Cards

Near-field communication cards, or NFC cards, are a hot new wave for business marketing.  Using these cards, you can upload your contact information directly to a contact’s phone. The benefits of NFC business cards are almost infinite, which makes them a no-brainer for most business owners. But there are times that a traditional business card is still beneficial!  Direct vs. Relationship Marketing To understand the differences between NFC cards and traditional business cards, you must first understand the different types of marketing....

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Pros and Cons of Vehicle Wraps

Vehicle wraps can be an investment that pays off when small businesses use them as a marketing tool.  Vehicle wraps can be great for small businesses such as local restaurants, plumbers, electricians, and landscapers. They’re also used by delivery and transportation companies such as UPS, FedEx, and DHL. Easily identifiable vehicles make their services stand out against other cars on the road. You’ve likely also seen them on service companies such as pest control, HVAC, or plumbing!  However, many are surprised to...

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