SEG Fabric as a Marketing Tool

pdtcseo2023-02-24T10:58:47-07:00

Fabric projects as a marketing tool are often overlooked - possibly because many people don’t know they exist! SEG (silicone edge graphics) fabric is a versatile way to market, promote, or even decorate your business.  SEG fabric is used by large companies like Old Navy in their retail locations, but isn't exclusive to large company budgets! It's one of our favorite projects due to their versatility and accessibility. A Frontlit SEG fabric display at an Old Navy retail location What is SEG Fabric SEG...

The Ins and Outs of Vinyl Projects

pdtcseo2023-02-24T10:30:10-07:00

Vinyl projects can be an effective and inexpensive way to market your business. Whether you’re applying vinyl to a vehicle or your storefront, it’s a great way to incorporate signage that’s durable and low maintenance.  Vinyl projects can be window perf (a perforated vinyl covering), solid lettering, “posters,” or decals. They also happen to be one of our favorite (and most popular!) marketing tools.  Vinyl Project Considerations There are some considerations to take when ordering vinyl. Weather during installation, material you’re trying to...

Trade Show Marketing

pdtcseo2023-02-09T12:03:23-07:00

Trade show marketing is not rocket science! Trade shows are a great way to get exposure for your company and get your name out to a lot of people in a short amount of time.  Unfortunately, a pitfall many find at trade shows is blending into the crowd and being just one face in a sea of competing companies.  Aesthetics Are Everything Possibly even more unfortunately, aesthetics are everything in an environment like a trade show so your trade show marketing needs to...

Effective, Affordable Marketing On A Budget

pdtcseo2023-02-02T11:54:39-07:00

Marketing on a budget can feel daunting at best, and downright impossible at worst. There’s an old adage that says “you gotta’ spend money to make money.” We’re paraphrasing, but that’s the gist.  While there is some truth to this, you can market your business effectively when cash is an issue. In fact, some of these budget-friendly marketing strategies are our favorite go-tos, regardless of available cash. Budget-Friendly Marketing Is Important Even large companies with deep pockets allocate budgets for certain facets of...