Fabric projects as a marketing tool are often overlooked – possibly because many people don’t know they exist! SEG (silicone edge graphics) fabric is a versatile way to market, promote, or even decorate your business.  SEG fabric is used by large companies like Old Navy in their retail locations, but isn’t exclusive to large company budgets! It’s one of our favorite projects due to their versatility and accessibility. What is SEG Fabric SEG Fabric in this context are large strips of fabric with a silicone edge (or beading) that slide into the channels of a large metal frame. This frames the fabric tautly, stands it upright, and doesn’t require any wrapping or clamping like canvas does.  The frames can be freestanding, mounted/attached to walls, and they come apart for convenient storage. It’s helpful to not need to find a place to store clunky, fully assembled metal frames. The fabric can

Vinyl projects can be an effective and inexpensive way to market your business. Whether you’re applying vinyl to a vehicle or your storefront, it’s a great way to incorporate signage that’s durable and low maintenance.  Vinyl projects can be window perf (a perforated vinyl covering), solid lettering, “posters,” or decals. They also happen to be one of our favorite (and most popular!) marketing tools.  Vinyl Project Considerations There are some considerations to take when ordering vinyl. Weather during installation, material you’re trying to mount to, and cleanliness all play a role in how well vinyl works out for you. Luckily, we’re here to help so you know everything you need to know.  Weather Matters The time of year (or at least the weather forecast) is important when installing vinyl. If you’re applying perf to the window or body of a car, weather is irrelevant if you have a bay or

Trade show marketing is not rocket science! Trade shows are a great way to get exposure for your company and get your name out to a lot of people in a short amount of time.  Unfortunately, a pitfall many find at trade shows is blending into the crowd and being just one face in a sea of competing companies.  Aesthetics Are Everything Possibly even more unfortunately, aesthetics are everything in an environment like a trade show so your trade show marketing needs to be pristine.You could have the absolute best product or service on the market, but if your booth fails to grab attention, you’ll watch that business go to your competitors time and time again.  In fact, the trade show ecosystem means that lower quality products and services will perform better if they have a stronger booth.  Looking the Part As with any marketing collateral, you want your trade

Marketing on a budget can feel daunting at best, and downright impossible at worst. There’s an old adage that says “you gotta’ spend money to make money.” We’re paraphrasing, but that’s the gist.  While there is some truth to this, you can market your business effectively when cash is an issue. In fact, some of these budget-friendly marketing strategies are our favorite go-tos, regardless of available cash. Budget-Friendly Marketing Is Important Even large companies with deep pockets allocate budgets for certain facets of their business. Budget-friendly marketing techniques that are also effective benefit companies large and small, established and startup, to grow their business without spending tens of thousands of dollars.  Marketing budgets can be eaten up by other costs of business, and it’s tempting for some companies to let go of their marketing budget to cut costs. While we feel strongly against cutting a marketing budget completely, we understand