Project Content We Need Before We Can Start

pdtcseo2022-10-25T12:07:18-06:00

When you hire a designer for just about anything, they’ll probably ask you for project content. A problem we frequently face is that the phrase “project content” is intimidating to people. They don’t know what we need or want, so they don’t know what to give us. Or they have so much in mind but don’t know where to start.  So what happens? They don’t give us anything, hoping we’ll (...we don’t know, make stuff up?) and figure it out as...

Got Your Final Design? Think Again

pdtcseo2022-10-18T13:43:29-06:00

There’s so much more to choosing your final design than seeing a cool shape you love and running with it. At the same time, it’s also somehow not as complicated as people make it out to be. We’re going to provide a list of questions to ask yourself before choosing your final design. These questions will streamline the process while also ensuring your boxes are checked to help prevent a need to rebrand in the future.  The advice we’re giving will...

Descriptive Words That Are Not as Helpful as You Think They Are

pdtcseo2023-01-16T11:16:40-07:00

Misinterpreted, or rather, differently interpreted, descriptive words are the source of many of our hours-long meetings. We spend these meetings trying to get on the same page about what a “trendy, dynamic logo that pops” looks like when a client is unhappy with what we deliver. The problem with these words? They’re open to interpretation. A vast, wide, macro-chasm of interpretation that design goes to die. Descriptive Word Pitfalls We run into one of two problems when people use vague descriptors. The...

The Time to Order Client Gifts is Now

pdtcseo2023-01-16T11:16:45-07:00

It’s surprisingly not too early to order your client (or employee!) gifts for the holidays now - even though we’re only halfway through September! Why? Certain products will come from the other side of the world, the turnaround time and shipping/supply chain issues etc. can mean that they still get here just in time. Order Time Varies It may feel silly to place an order in September that you plan to hand out in December. That feeling compounds if the order manages to...