When you hire a designer for just about anything, they’ll probably ask you for project content. A problem we frequently face is that the phrase “project content” is intimidating to people. They don’t know what we need or want, so they don’t know what to give us. Or they have so much in mind but don’t know where to start.  So what happens? They don’t give us anything, hoping we’ll (…we don’t know, make stuff up?) and figure it out as we go. After all, it’s much easier to look at something you don’t want and make corrections than it is to pinpoint what it is you do want.  Unfortunately, we can’t read your mind. And it’s a waste of billable hours (and therefore your money) for us to guess, entering a stream of revisions as we try to make our way through the absolute hardest way imaginable to come

There’s so much more to choosing your final design than seeing a cool shape you love and running with it. At the same time, it’s also somehow not as complicated as people make it out to be. We’re going to provide a list of questions to ask yourself before choosing your final design. These questions will streamline the process while also ensuring your boxes are checked to help prevent a need to rebrand in the future.  The advice we’re giving will be specifically talking about logos, just to give it context, but these questions apply across multiple designs from your logo, to your website, to billboard design. The Design Process First it’s helpful to understand the design process, and imperative to know you don’t need to choose the first one sent over. Your designer should send you multiple concepts at a time. Some of these will be a slight variation

Misinterpreted, or rather, differently interpreted, descriptive words are the source of many of our hours-long meetings. We spend these meetings trying to get on the same page about what a “trendy, dynamic logo that pops” looks like when a client is unhappy with what we deliver. The problem with these words? They’re open to interpretation. A vast, wide, macro-chasm of interpretation that design goes to die. Descriptive Word Pitfalls We run into one of two problems when people use vague descriptors. The first one is the client has no idea what they’re asking for or what they mean when they use these words. All they know is what they’re looking at isn’t it. The second: the client knows exactly what they want – they have the image in their head – but doesn’t know how to ask for what they want in a way that doesn’t leave a ton of

It’s surprisingly not too early to order your client (or employee!) gifts for the holidays now – even though we’re only halfway through September! Why? Certain products will come from the other side of the world, the turnaround time and shipping/supply chain issues etc. can mean that they still get here just in time. Order Time Varies It may feel silly to place an order in September that you plan to hand out in December. That feeling compounds if the order manages to go through processing, customization, shipping, and ends up on your doorstep ten days later.  However, what feels even sillier is placing the order in November and getting it on your doorstep in January, when it’s either too late to hand out, or is handed out with a sheepish apology for tardiness.  It’s hard to say which shipping time you’re going to get, so we always recommend placing