Project Content We Need Before We Can Start
When you hire a designer for just about anything, they’ll probably ask you for project content. A problem we frequently face is that the phrase “project content” is intimidating to people. They don’t know what we need or want, so they don’t know what to give us. Or they have so much in mind but don’t know where to start. So what happens? They don’t give us anything, hoping we’ll (…we don’t know, make stuff up?) and figure it out as we go. After all, it’s much easier to look at something you don’t want and make corrections than it is to pinpoint what it is you do want. Unfortunately, we can’t read your mind. And it’s a waste of billable hours (and therefore your money) for us to guess, entering a stream of revisions as we try to make our way through the absolute hardest way imaginable to come