Color Theory and Psychology

pdtcseo2023-01-16T11:17:02-07:00

Color theory and psychology was its own module in our graphic and web design education. That’s how important it is in the realm of design. Choosing your brand’s colors has more to it than choosing your favorite colors and running with it. Did you know there’s a psychology behind each color choice? Each color will imply something about your company whether or not that’s what you’re trying to portray.  Why Color Theory and Psychology Matters Next time you’re out, notice that many...

Trusting the Design Process

pdtcseo2023-01-16T11:17:08-07:00

We have a story about how important it is to trust the design process when you hire a designer. Many clients become discouraged when their designer doesn’t come up with the perfect design on the first try. Remember, though, that we're not mind readers and will almost never be able to do it on the first try. Embrace that change happens and edits and re-works are common throughout the process.  Change is Hard Whether you’re a startup or are undergoing the massive...

Copyright Infringement

pdtcseo2023-01-16T11:16:19-07:00

We’re talking about copyright infringement in this blog post. Before we dive in, it’s worth noting that we’re obviously not lawyers, so this is obviously not legal advice.  That being said, we’re also not trying to get ourselves (or you) sued when we’re given an inspiration piece. There’s a huge difference between being inspired by someone else’s design and straight-up copying their design. When someone else’s idea appeals to a client, people ask us to do ‘something just like this’ all...