Color Theory and Psychology
Color theory and psychology was its own module in our graphic and web design education. That’s how important it is in the realm of design. Choosing your brand’s colors has more to it than choosing your favorite colors and running with it. Did you know there’s a psychology behind each color choice? Each color will imply something about your company whether or not that’s what you’re trying to portray. Why Color Theory and Psychology Matters Next time you’re out, notice that many (most?) fast food restaurants have red and yellow signage. These colors are used to stimulate, bring comfort, and evoke hunger. These colors were chosen deliberately by those companies a long time ago for these specific reasons. “You’re hungry, eat here and you’ll feel all better.” If you’re a massage therapist building your brand, you may want to stay away from stimulating, energizing colors and opt for colors that