Why Great Website Design Doesn’t Include Flashy Animations and Effects

pdtcseo2023-06-27T15:50:23-06:00

Great website design used to include a fair amount of flashy animations and effects. Why? Because the dawn of the internet was new - business websites were a new idea. It was absolutely mind blowing that someone could somehow turn pixels into a visual effect in the way we had access to from our own homes.  Flashy animations and effects meant big money - if a company could afford a designer who could do that, then it undeniably equaled authority and...

Shape Psychology in Business

pdtcseo2023-06-21T12:09:50-06:00

Shape psychology is important for any business to keep in mind while creating their brand because it plays a significant role in how people view your company. The shapes you use will either work for or against your message, ideals, and quality of your products. Color psychology is well understood by many individuals starting business, but shape psychology is an often overlooked sister that goes unutilized. How Shape Psychology Affects Businesses It’s worth noting that shape psychology applies to more than just branding...

10 Reasons Your Bounce Rate is High

pdtcseo2023-06-13T13:23:24-06:00

Learn 10 reasons your bounce rate is high on your website, as well as when a bounce rate is “good” and “bad” by reading on! Addressing these pain points will keep visitors on your website for longer, viewing more pages, and converting to paying customers.  But first, you have to understand this analytic and why it’s important. What is a Bounce Rate? “Bouncing” is visiting your site, but leaving after only viewing one page. Typically people consider a high bounce rate (percentage of...

Font Licensing: Understanding How to Use Fonts Legally

pdtcseo2023-06-08T14:08:13-06:00

Font licensing is often overlooked when branding a company. When branding your company, you want to ensure you have the rights to use every piece of your brand, including rights to your fonts. This avoids the hassle and possible cost of legal ramifications of using a font illegally. However, loads of people don’t even know font licensing exists, let alone understand how it works. What is Font Licensing? Font licensing is how many type designers pay their bills. It ensures they receive fair...