The Total Hierarchy of Website Photos

Website photos come in a hierarchy as far as how well they serve you (and, you know, bring in business). A lot of companies find it easier to purchase (or even download free) stock photos on their website. However, we’re going to plead a case for why every company should upload their own, quality photos whenever possible. Consumers Want Real Consumers are increasingly sophisticated and are often not “fooled” by stock photos. Almost every carpet cleaner out there uses the same stock...

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Signs It’s Time to Rebrand

Rebrand is one of those dreaded words for companies. For some, it’s up there with recession, or even downsize. However, sometimes a rebrand breathes new life into your company. Some argue that any respectable brand will undergo a rebrand at some point.  And, not all rebrands are created equally. Some companies completely change courses, down to changing their names. Others just need to bring their company’s image to the 21st century while still remaining the same at their core.  If you’re not...

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