Website photos come in a hierarchy as far as how well they serve you (and, you know, bring in business). A lot of companies find it easier to purchase (or even download free) stock photos on their website. However, we’re going to plead a case for why every company should upload their own, quality photos whenever possible. Consumers Want Real Consumers are increasingly sophisticated and are often not “fooled” by stock photos. Almost every carpet cleaner out there uses the same stock photo of the man in the nasty white sneakers pushing a carpet cleaner. Consumers know it’s not real. They want to see your real employees, with real before and after pictures to showcase your work.  A photo of a woman with hot stones on her back with lotus and a waterfall in the background is beautiful on your spa website. However, if you don’t even offer a hot

Rebrand is one of those dreaded words for companies. For some, it’s up there with recession, or even downsize. However, sometimes a rebrand breathes new life into your company. Some argue that any respectable brand will undergo a rebrand at some point.  And, not all rebrands are created equally. Some companies completely change courses, down to changing their names. Others just need to bring their company’s image to the 21st century while still remaining the same at their core.  If you’re not sure if revamping your brand is right for you, take a look at some of these signs that it’s time for a rebrand.  You Look Dated If, especially compared to your competitors, your company is looking dated, it may be time for a refresh. Taco Bell is a great example of this. As Wendy’s and McDonald’s started ditching their 90’s aesthetic (goodbye Clown, hello chrome everywhere), it was