Polarity Design TeamPolarity Design TeamPolarity Design TeamPolarity Design Team
  • Home
  • Custom Websites
  • Portfolio
  • About
  • Blog
  • Contact
  • Home
  • Custom Websites
  • Portfolio
  • About
  • Blog
  • Contact

Is A Premade Logo Good Enough for Your Business?

pdtcseo2023-01-25T10:52:22-07:00
Marketing

Considering a premade logo is a checkpoint many new business owners pass through. We understand the appeal. Premade logo generators are fast, cheap, and easy. However, with over 30 years of combined marketing experience, we’re here to tell you that a premade logo isn’t good enough for your business. 

Premade Logos Are Impersonal

Logo generators often only go off of your business name. They don’t have any understanding of your niche, your actual business, your price point, or your vibe. It can be problematic if your name doesn’t explicitly list your industry in it. For instance, companies like TJ Maxx, Target, or many salon or tech store names have no connotation as to what they do. We have a coffee and yoga space in town named Bristlecone. We have a salon named Siren. Ideally logos for those spaces would, yes, include a bristlecone as well as a siren. However, you also want them to incorporate a cup of coffee or yogi or a pair of shears, respectively. 

The only way to do that in these premade logos is to type your name in as “Bristlecone Coffee and Yoga” or possibly “Siren Beauty Salon” – but now that’s also going to be the name on your logo, even though it’s not the actual name of your business. Yikes. 

A logo generator will come up with tens of thousands of concepts to choose from. It’s an unexpected downside to these types of sites. Most of these proofs will be unrelated and unusable for your business. Their policy is quantity over quality. There may, just by sheer statistics, be a strong concept in there, but it could also be on page 120. Who is scrolling that far?! Talk about information overload and instant overwhelm. 

Graphic depicting a generic premade logo being used for a business

The Personalization of Working with A Designer

Working with a designer means you can rely on someone’s actual, human brain to use their creativity to combine concepts into a cohesive image. Maybe their idea is to turn a siren’s tail into a pair of shears, using the scales to direct the eye. Chances are, a computer generated logo will lack that nuance.

Plus, your consultation with a designer will discuss other aspects of your business. What is your price point and ideal client? How can we adjust the elements of your design to speak to that demographic? And there’s the added benefit of making changes. If there’s even just 1 element of a premade logo that you don’t love, you’re stuck with it. Working with a designer means you can get a logo you’re wild about thanks to your involvement in the proofing process. 

Design and Marketing Experience

At Polarity Design Team, our designers have worked in almost every facet of the print and design industry throughout our collective careers. We’ll ensure that your design doesn’t have too many colors, difficult drop shadows, super thin lines, or impossible gradients. These things make it hard to actually use your logo. They can affect embroidery, screen printing, its translation onto signage, and how readable it is from a distance. 

They’ll also ensure you have your files in the correct format so you can send it off to any printer and know it’s a usable file. We often get commissioned to try to convert a PNG (.png, a photo file) logo into a format that is usable by other printers. When you hire a legitimate designer, you won’t have to worry about those inconveniences.

Hand writing "logo" in white chalk on a green chalkboard

Logo Variations

Most branding packages also come with logo variations that a premade logo generator simply can’t offer. There will be your main logo, often showing an icon and your business name. There will be an icon logo, perfect for branding small pieces of literature and using on social media. And oftentimes a longer, narrower logo that works well as a header on a website or a brochure. 

When you use a logo generator, you get one, usually square, logo that will not translate to a website, brochures, or signage, and will not fit in the circles and squares social media is built around. 

The Premade Logo Bottomline

A premade logo is simply not good enough for a company who is serious about their success and trustworthy branding. The draw to an inexpensive (or even free) and low-hassle design is understandable; however, the cons far outweigh the pros when it’s broken down. Let us know if you’re ready for your customized logo experience. 

 

Share this post

Facebook Twitter LinkedIn Google + Email

Related Posts

01JunJune 1, 2022

What Is Brand Identity

Your brand identity is composed of all visible elements of your brand—logo, color, design, etc. that identify and distinguish your...

Read More
25OctOctober 25, 2022

Project Content We Need Before We Can Start

When you hire a designer for just about anything, they’ll probably ask you for project content. A problem we frequently...

Read More
15JunJune 15, 2022

7 Red Flags When Finding a Reputable Designer

We have 7 red flags to look out for when you're trying to find a reputable designer. It’s scary to...

Read More
13DecDecember 13, 2022

The Total Hierarchy of Website Photos

Website photos come in a hierarchy as far as how well they serve you (and, you know, bring in business)....

Read More
11OctOctober 11, 2022

Descriptive Words That Are Not as Helpful as You Think They Are

Misinterpreted, or rather, differently interpreted, descriptive words are the source of many of our hours-long meetings. We spend these meetings...

Read More
22JulJuly 22, 2022

Color Theory and Psychology

Color theory and psychology was its own module in our graphic and web design education. That’s how important it is...

Read More
17MayMay 17, 2022

To Build Or Not To Build…Your Own Website?

You’ll see a ton of marketing touting the benefits of building your own websites vs. hiring a professional website designer....

Read More
16MarMarch 16, 2023

Why It’s Cheaper to Hire A Third Party Design Company

Believe it or not, hiring a third party design company is usually cheaper than in-house designing. Every small business hits...

Read More
16FebFebruary 16, 2023

The Ins and Outs of Vinyl Projects

Vinyl projects can be an effective and inexpensive way to market your business. Whether you’re applying vinyl to a vehicle...

Read More
07NovNovember 7, 2022

Logo Placement: 20 Great Places to Put Your Logo

Logo placement is a concept that many of our new clients have questions about. They’ve put in the time to...

Read More

Recent Posts

  • Why It’s Cheaper to Hire A Third Party Design Company
  • The Difference Between Illustration and Graphic Design
  • The Great AI Graphic Design Debate
  • SEG Fabric as a Marketing Tool
  • The Ins and Outs of Vinyl Projects

Archives

  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • March 2022

Categories

  • Marketing
Polarity Design Team. © 2022. All Rights Reserved.
Facebook Instagram
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT