You may find yourself asking: can you use Canva for business? Maybe you’re pursuing a fresh business idea but costs keep adding up and you’re trying to save money. Or maybe you just have faith in your design abilities (or a lack of faith in anyone else’s to bring your dream to life). It could just be that you don’t see the value in hiring a designer if you could “just do it yourself.” Here’s the thing. You could use Canva. No one is stopping you. If you’re talented, no one may even notice, especially if you’re largely social media or internet based. If you’re using Canva for social media posts or it’s just not in the budget to spend $75/hr* for a flier, more power to you. However, we have several reasons why we don’t suggest Canva for business needs such as logos, T-shirt designs, business cards or letterhead,

We could honestly spend hours discussing whether hiring a graphic designer is worth it. In fact, we will probably have several blog posts exploring the different facets of this question in the future. As graphic/web designers with formal education, plenty of self-taught skills, and over 30 years combined experience, we’re naturally inclined to say that of course we’re worth ‘it.’ But whether or not anything is ‘worth it’ to someone else is somewhat subjective. What is ‘It?’ First, you need to figure out what exactly you’re asking. What is ‘it?’ When you ask if hiring a graphic designer is worth it, do you mean worth the money? Are you asking if it’s worth the time investment? Are you asking if it’s necessary, or if graphic designers really have any expertise to offer? (Spoiler: a professionally done brand produced by a graphic designer is objectively better than one done in Canva.

If you’ve worked with Polarity Design Team — or any agency — you’ve probably heard the words “marketing collateral”. You may be wondering, “What is marketing collateral?” If you’re new to the industry and know the definition of collateral, you’re possibly confused. Or you suspect we don’t know what that word actually means. When we refer to marketing collateral we mean: any media used to promote or communicate your products, services, brand, or message. Your brand usually presents itself by way of its collateral to enhance its messaging through consistency. Historically, and most commonly, the term refers almost-exclusively to physical, tangible materials such as brochures, flyers, business cards, etc. If you can hold it in your hands and glean information about your company, it’s referred to as collateral. However, with today’s technology, it can also include intangible marketing tools such e-books, videos, graphics, or QR codes. It can really be