01Jun

4 Reasons Your Brand Needs to Look Awesome

There are a bunch of reasons your brand needs to look pretty, but brand recognition is probably at the top of them. A well-put-together scheme lends credibility to your company, eliminates confusion among your audience, and helps make your design choices easier. A solid brand identity tells a story about your company before you ever say a word (read about it here.) Reason One: Eliminates Brand Confusion Brand confusion is a kiss of death for companies looking to build and maintain a...

Marketing
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01Jun

What Is Brand Identity

Your brand identity is composed of all visible elements of your brand—logo, color, design, etc. that identify and distinguish your brand in your audience’s mind. This is characterized by your company’s official font, specific color codes, and a consistent logo across platforms. Your brand identity also includes the language used in your marketing and company culture. There’s also a lot that goes into it that is hard to define. Photography style (saturation levels, lighting/mood, warmth, etc.), the types of imagery you...

Marketing
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18May

Graphic/Web Designer: Freelancer or Agency

If you’re debating between hiring a graphic/web design freelancer vs. hiring a graphic web/design agency, you’re not alone. Is one better than the other? Is one more reliable or dependable? What about the thing everyone dreads most about any service — the dreaded invoice. Imagine it with us (or maybe you don’t have to imagine. Maybe this is your life right now). You’re starting a business. Costs are adding up. You’re trying to decide where you can save, downsize, or consolidate...

Marketing
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17May

To Build Or Not To Build…Your Own Website?

You’ll see a ton of marketing touting the benefits of building your own websites vs. hiring a professional website designer. These marketing campaigns are brilliant in pointing out all the reasons to build your own website using a website builder such as Wix or Squarespace. Just based on the ads, even we, a professional design agency, can see the draw for consumers. However, these ads also studiously leave out the cons to not having a professional do it. Not only...

Marketing
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17May

Can You Use Canva for Business?

You may find yourself asking: can you use Canva for business? Maybe you’re pursuing a fresh business idea but costs keep adding up and you’re trying to save money. Or maybe you just have faith in your design abilities (or a lack of faith in anyone else’s to bring your dream to life). It could just be that you don’t see the value in hiring a designer if you could “just do it yourself.” Here’s the thing. You could use Canva....

Marketing
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16May

Is Hiring A Graphic Designer Worth It?

We could honestly spend hours discussing whether hiring a graphic designer is worth it. In fact, we will probably have several blog posts exploring the different facets of this question in the future. As graphic/web designers with formal education, plenty of self-taught skills, and over 30 years combined experience, we’re naturally inclined to say that of course we’re worth ‘it.’ But whether or not anything is ‘worth it’ to someone else is somewhat subjective. What is ‘It?’ First, you need to figure out...

Marketing
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30Mar

What is Marketing Collateral?

If you've worked with Polarity Design Team — or any agency — you've probably heard the words “marketing collateral". You may be wondering, “What is marketing collateral?” If you’re new to the industry and know the definition of collateral, you’re possibly confused. Or you suspect we don’t know what that word actually means. When we refer to marketing collateral we mean: any media used to promote or communicate your products, services, brand, or message. Your brand usually presents itself by way...

Marketing
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