What is Marketing Collateral?
If you've worked with Polarity Design Team — or any agency — you've probably heard the words “marketing collateral". You may be wondering, “What is marketing collateral?” If you’re new to the industry and know the definition of collateral, you’re possibly confused. Or you suspect we don’t know what that word actually means. When we refer to marketing collateral we mean: any media used to promote or communicate your products, services, brand, or message. Your brand usually presents itself by way...