What Is Brand Identity

Your brand identity is composed of all visible elements of your brand—logo, color, design, etc. that identify and distinguish your brand in your audience’s mind. This is characterized by your company’s official font, specific color codes, and a consistent logo across platforms. Your brand identity also includes the language used in your marketing and company culture. There’s also a lot that goes into it that is hard to define. Photography style (saturation levels, lighting/mood, warmth, etc.), the types of imagery you...

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Graphic/Web Designer: Freelancer or Agency

If you’re debating between hiring a graphic/web design freelancer vs. hiring a graphic web/design agency, you’re not alone. Is one better than the other? Is one more reliable or dependable? What about the thing everyone dreads most about any service — the dreaded invoice. Imagine it with us (or maybe you don’t have to imagine. Maybe this is your life right now). You’re starting a business. Costs are adding up. You’re trying to decide where you can save, downsize, or consolidate...

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To Build Or Not To Build…Your Own Website?

You’ll see a ton of marketing touting the benefits of building your own websites vs. hiring a professional website designer. These marketing campaigns are brilliant in pointing out all the reasons to build your own website using a website builder such as Wix or Squarespace. Just based on the ads, even we, a professional design agency, can see the draw for consumers. However, these ads also studiously leave out the cons to not having a professional do it. Not only...

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Can You Use Canva for Business?

You may find yourself asking: can you use Canva for business? Maybe you’re pursuing a fresh business idea but costs keep adding up and you’re trying to save money. Or maybe you just have faith in your design abilities (or a lack of faith in anyone else’s to bring your dream to life). It could just be that you don’t see the value in hiring a designer if you could “just do it yourself.” Here’s the thing. You could use Canva....

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Is Hiring A Graphic Designer Worth It?

We could honestly spend hours discussing whether hiring a graphic designer is worth it. In fact, we will probably have several blog posts exploring the different facets of this question in the future. As graphic/web designers with formal education, plenty of self-taught skills, and over 30 years combined experience, we’re naturally inclined to say that of course we’re worth ‘it.’ But whether or not anything is ‘worth it’ to someone else is somewhat subjective. What is ‘It?’ First, you need to figure out...

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