The Importance of Consistent Branding

pdtcseo2023-03-30T12:29:28-06:00

The importance of consistent branding cannot be understated for any business - especially one that’s just starting out.  A brand is, in layman’s terms, what people say about your company when you’re not around. Believe it or not, your brand is so much more than fonts and colors. Many companies don’t realize this, which can lead to confusing consumer messaging and unflattering opinions.  What Branding Encompasses Sure, your branding palette will consist of your logo, submarks, primary and secondary typeface, as well as...

Why It’s Cheaper to Hire A Third Party Design Company

pdtcseo2023-03-17T11:50:50-06:00

Believe it or not, hiring a third party design company is usually cheaper than in-house designing. Every small business hits a point where they realize they can’t do it themselves anymore. Deciding which marketing materials you need then getting them designed and coordinating their production takes a lot of time and effort. Time = money. Effort = burnout. The obvious solution is to outsource this task.  But do you hire a designer and have it all done in-house, or do you...

The Difference Between Illustration and Graphic Design

pdtcseo2023-03-09T11:40:34-07:00

Knowing the difference between illustration and graphic design is key for any business owner looking to hire help with their marketing needs. Many graphic illustrators on gig sites such as Fiverr market themselves as graphic designers, but actually lack the skills or education needed to be a true graphic designer. That being said, many educated graphic designers are bound by the rules of design and lack the creativity and freedom to act as an illustrator. So what’s the difference? What is an...

The Great AI Graphic Design Debate

pdtcseo2023-03-06T09:29:07-07:00

AI graphic design, and AI art in general, is a controversy that’s seemingly everywhere right now. The ethics of AI art are being questioned, and that collides with people (and business owners in particular), who want to simplify life. As a graphic design agency, we have been pulled into the AI controversy by proxy. AI Art and the Artists AI works by scraping the internet for images or text that match the request given to them. It then combines the elements of...