Is A Premade Logo Good Enough for Your Business?

Considering a premade logo is a checkpoint many new business owners pass through. We understand the appeal. Premade logo generators are fast, cheap, and easy. However, with over 30 years of combined marketing experience, we’re here to tell you that a premade logo isn’t good enough for your business.  Premade Logos Are Impersonal Logo generators often only go off of your business name. They don’t have any understanding of your niche, your actual business, your price point, or your vibe. It can...

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When Not to Delegate the Work

Delegating work is the only way successful companies are run. No one can do everything by themselves, and for their own wellbeing, they frankly shouldn’t try.  However, there are cases in which it is detrimental to delegate work.  The Problem with Delegating Work to Assistants In our own field, we struggle working with the decision-maker’s assistant. These assistant’s are always very nice. They’re smart, capable, and lovely to work with. However, they don’t get the final say in any given design. They’re trying...

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The Perfect Client-Designer Relationship

There are 4 key elements to the perfect client-designer relationship that leaves both parties happy with the project. As with any relationship, these items are a two-way street for a give-and-take built on trust and expertise. If both you and your designer are able to achieve these points (plus a bonus point!), your project will be done well, in a timely manner, and with the rosy glow of a satisfying interaction.  Client-Designer Relationship Goals When we talk about the perfect client-designer relationship, we’re...

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What to Expect From Your Complimentary Consultation

The complimentary consultation is an important part of any graphic or web design project. Obviously we can’t speak for all graphic and web design companies, or guarantee that they all offer this service, so we will be speaking largely about our own consultation.  There’s truth to the saying “knowledge is power,” and we believe in open communication with our clients. Because of this, we thought we’d let you know what to expect when you have an appointment for a complimentary consultation.  A...

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