Logo placement is a concept that many of our new clients have questions about. They’ve put in the time to get a logo that works for them. They’ve come up with (at least loose) branding for their company. But it grinds to a halt there. They know it needs to be on their business cards, website, socials. Now what? The Key to Effective Logo Placement The key to effective logo placement is to choose locations that make sense for your industry. We at Polarity Design are in a creative industry. Most people are on their computers or smartphones when they’re talking to/working with us. For us, it makes the most sense to brand techy or trendy items that people are looking at when they think of our services. Airpod holders, ring lights, pop sockets, or even pens and notebooks are good items for us. If someone needs to jot down

An instance we see often: your designer asks you about your hosting and maintenance plans when you commission a website. Hosting and maintenance? What does that even mean? Can’t I just build a website and let it exist? What does hosting mean? Who’s entertaining it? What kind of maintenance could a website possibly need? Hosting and Maintenance Keywords To make this not all sound like absolute gibberish to you, let’s go over some keywords. Domain: Simply put, a domain name (or just ‘domain’) is what you call your website. It’s what comes after “www.” in a web address. You can purchase (or find a free) domain name from GoDaddy or Bluehost. These companies are domain registrars.  Website maintenance: Website maintenance is the process of keeping a website up-to-date and running smoothly as well as performing optimally. Maintenance includes tasks like ensuring all the links on your site are working, regularly