Design Inspiration in Unexpected Places

You can find design inspiration in unexpected places if you just keep your eyes open. We often get clients in here who have an idea of what they want.  We also get our fair share of clients who have not the foggiest clue.  Our favorites, though, is when they sit down and say something like, “ok don’t judge me, but I was looking at my shampoo bottle and fell in love with the way they listed their organic ingredients…”  Design Inspiration Comes in...

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Business Cards and the First Impression

Business cards are often the first impression potential clients and customers get of your business. The message your business card sends will dictate what clients think about your company—positive or negative.  There’s an old warning about never getting a second chance at a first impression. The unfair part of these impressions is that they’re hard to overcome, for better or for worse. A great first impression leads to some flexibility with future mistakes or problems. A poor first impression leads to...

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Your Design is Only as Good as it is Readable

Any design is only as good as it is readable—and that’s a universal rule. Whether it’s a billboard, flier, or logo, it needs to be crisp and easy to read.  Complex designs can be so pretty. All the lines, script-y fonts, intersecting angles. It’s pleasing to look at. We really do get it. But designs that land on the simpler side translate better to screen printing and embroidery. They look less cluttered on a business card or flier. It directs the...

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