You can find design inspiration in unexpected places if you just keep your eyes open. We often get clients in here who have an idea of what they want.  We also get our fair share of clients who have not the foggiest clue.  Our favorites, though, is when they sit down and say something like, “ok don’t judge me, but I was looking at my shampoo bottle and fell in love with the way they listed their organic ingredients…”  Design Inspiration Comes in Many Forms When people hear the word “inspired” they feel like they need to sit on the bank of a serene lake at the top of snow-capped mountains when the air is crisp and you’re sipping on a hot coffee while you watercolor from your soul. Interviews with musicians and artists talking about their inspirations enforce this. “I was inspired by the intricacies of hand-tatted lace and

Business cards are often the first impression potential clients and customers get of your business. The message your business card sends will dictate what clients think about your company—positive or negative.  There’s an old warning about never getting a second chance at a first impression. The unfair part of these impressions is that they’re hard to overcome, for better or for worse. A great first impression leads to some flexibility with future mistakes or problems. A poor first impression leads to low trust and requires you to go above and beyond what would already be considered “above and beyond” to move that meter even a little bit. What Your Business Cards Say About You Business cards may actually be more for form than they are for function, believe it or not. They give a quick glimpse into how you conduct business and handle yourself. If you treat business cards simply

Any design is only as good as it is readable—and that’s a universal rule. Whether it’s a billboard, flier, or logo, it needs to be crisp and easy to read.  Complex designs can be so pretty. All the lines, script-y fonts, intersecting angles. It’s pleasing to look at. We really do get it. But designs that land on the simpler side translate better to screen printing and embroidery. They look less cluttered on a business card or flier. It directs the eye through the information hierarchy more smoothly. And, to our knowledge, no one credible has ever said that something has to be wild to be stunning. On the flip side, plenty of credible sources have advised that busy looks are not good looks. In fact, even Coco Chanel advised removing one accessory before going out. Why? Because simple design always wins. The Rule of the Drive By We have