Branding Done Right…From the Start

Let’s discuss the importance of branding done right, right from the start. Rebranding is always a possibility when necessary, but it's invaluable to avoid it whenever possible. It’s overwhelming and intimidating to new business owners to invest in the brand identity of their business. Logos, websites, signage, company colors and fonts. It’s a lot to consider. It's a lot to pay for when funds are limited. Many business owners are so eager to get started that their mindset shifts to...

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Top Design Tips for a Good Design

Browse these top design tips for a good design to ensure your design (whether it’s a website, logo, flier, whatever) is attractive, readable, and most importantly, effective. These design tips are straightforward and help whether you are trying to come up with your own concept or are evaluating one delivered to you from a designer. Design Tip #1: Keep It Simple And by this we don’t mean boring or amateur. We mean your design should be concise, using only what’s important to...

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A One-Stop Shop: Your Marketing Dietician

Polarity Design Team is your one-stop shop for your design and collateral needs. We take jobs that usually take 2, 3, or even 4 companies to accomplish and facilitate them all in one place. We’ll design your projects, proof them out, order the prints, and coordinate delivery for you. Many design firms will send you your files, then you’re on your own to get them printed (and good luck figuring out if you want uncoated 16 point paper or a...

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7 Red Flags When Finding a Reputable Designer

We have 7 red flags to look out for when you're trying to find a reputable designer. It’s scary to spend money on a professional when there’s no guarantee you’ll be happy with their work. Many of these tips can be seen before you put down a deposit. Use them to help you navigate the waters. Designer Red Flag One: Lack of Communication If a designer you’re working with struggles with communication, there’s a pretty good chance they’ll struggle right from the...

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A Good Graphic Designer Is Your Digital Stylist

A good graphic designer should be your digital hairdresser. Not only should they be able to make you (read: your company) look beautiful, but they should also be able to tell you if something you want isn’t going to work.  If you’ve ever sat down in your salon chair and showed your stylist a picture of what you want, you’re probably in the company of 98% of everyone else who’s ever been to a salon. If your stylist has ever looked...

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4 Reasons Your Brand Needs to Look Awesome

There are a bunch of reasons your brand needs to look pretty, but brand recognition is probably at the top of them. A well-put-together scheme lends credibility to your company, eliminates confusion among your audience, and helps make your design choices easier. A solid brand identity tells a story about your company before you ever say a word (read about it here.) Reason One: Eliminates Brand Confusion Brand confusion is a kiss of death for companies looking to build and maintain a...

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What Is Brand Identity

Your brand identity is composed of all visible elements of your brand—logo, color, design, etc. that identify and distinguish your brand in your audience’s mind. This is characterized by your company’s official font, specific color codes, and a consistent logo across platforms. Your brand identity also includes the language used in your marketing and company culture. There’s also a lot that goes into it that is hard to define. Photography style (saturation levels, lighting/mood, warmth, etc.), the types of imagery you...

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