If you’ve worked with Polarity Design Team — or any agency — you’ve probably heard the words “marketing collateral”. You may be wondering, “What is marketing collateral?” If you’re new to the industry and know the definition of collateral, you’re possibly confused. Or you suspect we don’t know what that word actually means. When we refer to marketing collateral we mean: any media used to promote or communicate your products, services, brand, or message. Your brand usually presents itself by way of its collateral to enhance its messaging through consistency. Historically, and most commonly, the term refers almost-exclusively to physical, tangible materials such as brochures, flyers, business cards, etc. If you can hold it in your hands and glean information about your company, it’s referred to as collateral. However, with today’s technology, it can also include intangible marketing tools such e-books, videos, graphics, or QR codes. It can really be